Embroidery thread company which posted that they were made aware of tatreez and are troubled by the conflict in Gaza, with no mention of the October 7 massacre instigated by Hamas and the subsequent suffering of Israelis and Jews worldwide. Tatreez is an ancient embroidery technique that dates back to the Canaanite era that has become a means for arguing against the legitimacy of the Jewish State and the indigenous status of Jews to Israel and a way to perpetuate these antisemitic, incorrect narratives.